Keywords in links

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

«ALT» attributes in images
Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

Description Meta tag
This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.