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Yahoo! Site Explorer is a tool that lets you access the information about a site's online presence. Use Site Explorer to:
- Find which sites and subpages are indexed.
- Find inlinks or pages that link to any site or any page.
- Submit and track feeds for your sites.
You can get even more detailed information and greater ability to manage a site or its URLs when you authenticate the site. You can:
- Monitor the status of your submitted feeds.
- Delete URLs from the search index.
- Specify content-neutral Dynamic Parameters for your site.
- See the number of Views and Clicks on the Yahoo! Search results for the Top 10 search queries for your site.
- View the "Last Crawled Time" and any problems it reported while crawling your site.
Exploring a site is as easy as doing a web search, but instead of entering a "query term" you enter a site's URL.
For further analysis, you can export Site Explorer data in a tab-separated value (TSV) format.
Note: You can submit missing URLs here to the search index for free. If you own a site, please use Site Explorer to register it with us. Registering your site will allow you to view even more information and will help you to simplify managing any site feeds that you have.
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Logfile and Page Tagging:
- Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server.
- Logfile analysis can be viewed only in provider's website, while Google Analytics and Click Tracks are examples of page-tagging web analytics.
- Since page tagging requires javascript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Whilw logfiles have no such issue.
- Logfiles enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics.
- While logfiles record visits by search engines, page tagging does not.
- Logfile web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.
Web analytics is a type of feedback from visitor which is available all times. These reports are a great source by which you can analyze relative strength and weakness of your website. From these, you can find which pages are most visited and which keywords are more related to your web site.
Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization is concened. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our quality search engine optimization blog.
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As much as Google pretends to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.
Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.
If you think that having your keyword phrases “in all the right places for SEO” is a good thing, think again! You’re essentially telling Google, “Hey look…my site has been SEO’d!” To which they reply, “Thanks so much for letting us know… ZAP … see ya later!” Doesn’t matter if your site is the most relevant (in your mind) to the search query. Doesn’t matter that you’ve placed your keyword phrases strategically throughout the site.
Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).
Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:
- in the domain name
- in the file name
- in the Title tag
- in the Meta description tag
- in the Meta keyword tag o in the image alt attributes
- in an H1 (or any H) tag
- as the first words on the page
- in bold and/or italics or a different color
- multiple times in the first paragraph or twice on the page
- in the copy in every single spot on the page where it might possibly make sense to use it, and
- in all the hyperlinks pointing to a page.
If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.
That’s how I’ve always done it and it’s always worked because every site is unique and has different SEO needs.
Unfortunately, it’s difficult to describe this type of SEO to others, as people are always looking for the magic formula. For as long as I’ve been doing SEO (over 12 years now), I’ve had it in the back of my mind that I wouldn’t want to tip off the engines that my sites were SEO’d. This is one of the reasons I’ve never used keyword-rich domain names or file names. That’s probably the most obvious SEO thing you can do.
The most important aspect to being a good SEO is creativity. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isn’t designed to use H1 headings, you don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.
Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.
A first paragraph on a page that has, say, 4 sentences, should not have 10 instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.
When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.
If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST
hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.
Hope this helps to give you some ideas on how you might get out of formula-SEO mode and start doing more creative SEO. More than ever, SEO is much more of an art than a science. The science is only a small portion of it.
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I prefer not to create my title tags until the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the text to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you’re having trouble with this and can’t seem to get a handle on what the most important phrases are for any given page, you probably need to rewrite the copy.
I recommend that you *don’t* use an exact sentence pulled from your copy as your title tag. It’s much better to have a unique sentence or a compelling string of words in this tag. This is why you have to watch out for certain development tools. Some content management systems (CMS) and blog software such as WordPress automatically generate the title tag from information you provide elsewhere. In WordPress, for example, the default is to use your blog name, plus whatever you named the page. The problem is that this same info is also used as the headline, plus in the navigational link to the page. Depending on your setup, it could also be the URL for that page. Very rarely would you want all those to be the same.
The good news is that most of today’s CMS and blog software have workarounds so that you can customize your title tags. For WordPress, I recommend installing the "SEO Title Tag" plug-in developed by Stephan Spencer. It works like a charm on all my WordPress sites.
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Exploring a site is as easy as doing a web search, but instead of entering a "query term" you enter a site's URL.